When & Where

SEAGLASS | The Fort Lauderdale Rosé Experience (“SEAGLASS”, “event”) takes place on the sands of Fort Lauderdale Beach directly across from the Hilton Fort Lauderdale Beach Resort, 505 N Fort Lauderdale Beach Blvd, Fort Lauderdale, FL.

See you next year


All proceeds from the Seaglass Rosé Experience benefit AutoNation’s DRV PNK initiative. The DRV PNK initiative has raised more than $35 million and is committed to creating awareness, supporting critical research, and driving out cancer. Click here to learn more about DRV PNK.

VIP Experience

In addition to the premier ticket option, rosé lovers can also opt for an elevated SEAGLASS experience with early access and a menu of amenities by purchasing a VIP Cabana. Visit the “Tickets” page for more detailed pricing and information.

Sponsor Information

For more information on sponsorship opportunities or to apply for a tasting table in the main tent, please contact Michele Addison at sponsorships@seaglassexperience.com | 305-458-6160 


While it’s too early to tell exactly what precautions will be in place at the 2022 SEAGLASS | The Fort Lauderdale Rosé Experience, your health and safety remain our top priority, and we continue to monitor the evolving health regulations and are working closely with state and local health officials to develop COVID-19 protocols for the event weekend. We will follow all COVID-19 related mandates applicable to SEAGLASS | The Fort Lauderdale Rosé Experience and will provide more information as the event weekend approaches so you know what to expect.


All food and drink is covered in your ticket purchase. Come ready to relax and immerse yourself in a rosé paradise.

Age Policy

Children of any age are not permitted inside the SEAGLASS Experience. Ages 21 and older is strictly enforced.

Dress Code

We invite you to dress summer, beach chic in your favorite shades of pink and white. Comfortable shoes are recommended as the event does take place in the sand. Fort Lauderdale Beach enjoys a year-round summer feel but January weather can sometimes mean cooler ocean breezes — feel free to bring a light jacket or thin layers to stay comfortable.


Guests are encouraged to valet at the Hilton Fort Lauderdale Beach Resort for $20. Self-parking options are available along Fort Lauderdale Beach in city garages and street parking lots within a short walking distance to the event.


SEAGLASS makes best efforts to mitigate its impact on the environment. We take a considerable amount of pride working with our vendors, suppliers, sponsors and guests to support ocean conservation.

What Not to Bring

For your safety and the safety of all guests, prohibited items include, but are not limited to:

  • Alcohol
  • Non-alcoholic beverages (including water)
  • Ice chests or Coolers
  • Glassware
  • Chairs of any kind
  • Beach umbrellas
  • Other umbrellas, tents or canopies of any kind
  • Balls, frisbees, or other sporting type goods
  • Drones
  • Weapons of any kind (regardless of permit)
  • Illegal substances including narcotics, drug paraphernalia, and medical or recreational marijuana
  • Fireworks, sparklers, or incendiary devices
  • Kites
  • Glowsticks
  • Pets, unless you are a person with disabilities requiring a service animal with official documentation.
  • Backpacks and any large bags
  • Sharp objects
  • Bicycles, rollerblades, skateboards, scooters, or motorized vehicles of any kind
  • Selfie-sticks
  • Professional camera equipment (no detachable lenses, tripods, large zoom lenses, commercial-use camera assemblies)
  • Smoking and vaping is also not permitted inside the event.

Event organizers have a zero tolerance for illegal activities. Any prohibited item that is surrendered to security at search points will not be returned. The event and security personnel reserve the right to make the final determination on allowed and not allowed items.

Travel & Lodging

For guests traveling by air, the nearest airport is Fort Lauderdale/Hollywood International Airport (FLL) which is conveniently located about 6.5 miles away from the event. Miami International Airport (MIA) and Palm Beach International Airport (PBI) are also nearby (about an hour drive) the event location.  Whether it’s a vacation or a staycation, guests are encouraged to make hotel accommodations at the Hilton Fort Lauderdale Beach Resort, just steps away from SEAGLASS 2022. Click here to book.

Other Rights & Restrictions

No sponsorship, on site marketing, sampling, vending, coupon/product distribution, or other promotional/advertising activity may be conducted at the event (inclusive of parking lots), without the Event producer’s prior written approval in each instance. Guests and attendees of SEAGLASS grant the Event organizers (and its designees) the right to include guests’ image, likeness, actions, and statements in any live or recorded audio, video, film, webcast, stream, or other transmission, exhibition, simulcast, or reproduction made of, or at, the event in any medium or context for any purpose, including commercial or promotional purposes, without further authorization or otherwise.

2021 Press Release


Tickets On Sale For Three-Day Event Benefiting Cancer Research and Showcasing The World’s
Finest Rosé Wines and Culinary Pairings from Celebrity Chefs

(Fort Lauderdale, FL) October 12, 2021 – Tickets are on sale now for South Florida’s most anticipated rosé event! The Seaglass Group, together with AutoNation & Mercedes-Benz, The Hilton Fort Lauderdale Beach Resort and Visit Lauderdale, presents the second annual Seaglass | The Fort Lauderdale Rosé Experience, taking place January 21-23, 2022, on the sands of FortLauderdale Beach.

The Seaglass Experience is a one-of-its-kind, immersive, 3-day event featuring over 30 rosé varietals from around the world while showcasing the best in wine, spirits, craft beer, and food. Proceeds from the event will benefit AutoNation’s DRV PNK cancer research & treatment initiative, which, to date, has raised more than $35 million for cancer research and treatment in South Florida.

“We are thrilled to be title sponsors of this incredibly luxurious event. It’s the perfect opportunity to showcase the renaissance underway in Fort Lauderdale while raising funds and awareness for critical cancer research,” says Marc Cannon, Executive Vice President and Chief Marketing Officer of AutoNation. “Through this fantastic partnership, we’ll be directing all funds raised forDRV PNK, supporting cancer research and treatment right here in South Florida.”

“Seaglass captures the essence of Greater Fort Lauderdale with its irresistible feet-in-the-sand, rosé-in-hand vibe,” says Stacy Ritter, President and CEO of Visit Lauderdale. “It provides a wonderful opportunity for visitors to meet and mingle with members of our very diverse and eclectic local community.”

“Rosé is more than another wine; it’s a lifestyle,” adds Carlos Suarez, Owner/Founder of Seaglass. “Fort Lauderdale’s coastal environment, dynamic cultural scene, and year-round ocean breeze create the perfect canvas for this immersive rosé experience.”

In addition to the charitable aspect of the Seaglass Experience, organizers and sponsors are using only sustainable products to mitigate the impact on the beach environment, which is an important aspect to new Seaglass Experience partner, developer Steve Hudson, Chairman and CEO of Hudson Capital Group.

“Fort Lauderdale Beach has always been a special place for me, and the Seaglass team recognizes the importance of preserving its beauty for years to come,” says Hudson. As a conservationist, I’m proud to be part of an eco-conscious event.”

Attorney Stephanie Toothaker also joined the Seaglass Experience team adding: “It has been incredible to see the excitement around the spectacular activation of our beautiful beach with all things pink and to see the vision of an elevated food and wine experience become a reality.”

Tickets for Seaglass | The Fort Lauderdale Rosé Experience are on sale at seaglassexperience.com. Starting at $99 for the main event with pricing up to $5,000 for guests seeking further exclusivity in one of 20 VIP Cabanas, which come complete with dedicated butler service.

For more information, please visit seaglassexperience.com and follow @SeaglassExperience on Instagram, Facebook, and Twitter. For sponsorship opportunities contact: sponsorships@seaglassexperience.com

About Seaglass

Seaglass | The Fort Lauderdale Rosé Experience is a one-of-its-kind event, offering guests an immersive 3-day event featuring rosé’s from around the world, paired with cuisine by celebrity chefs, with the Fort Lauderdale Beach as its backdrop. Proceeds from each Seaglass event go towards cancer research via AutoNation’s DRV PNK initiative. Seaglass organizers help mitigate the event’s impact on the environment by working with environmentally conscious vendors, suppliers, and sponsors to support environmental clean-up and ocean conservation. Launched in 2020, Seaglass is committed to raising awareness of these issues by bringing wine and food enthusiasts together at this annual event. Please visit seaglassexperience.com, and follow @seaglassexperience on social media for more information.

About AutoNation
AutoNation, America’s largest and most admired automotive retailer, is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. As of June 30, 2021, AutoNation owned and operated over 300 locations from coast to coast. AutoNation has sold over 13 million vehicles, the first automotive retailer to reach this milestone. AutoNation’s success is driven by a commitment to delivering a peerless experience through Customer-focused sales and service processes. Since 2013, AutoNation has raised over $28 million to drive out cancer, create awareness, and support critical research through its DRIVE PINK initiative, which was officially branded in 2015. Please visit www.autonation.com, investors.autonation.com, www.twitter.com/CEOMikeJackson, and www.twitter.com/AutoNation, where AutoNation discloses additional information about the Company, its business, and its results of operations. Please also visit www.autonationdrive.com, AutoNation’s automotive blog, for information regarding the AutoNation community, the automotive industry, and current automotive news and trends.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,600 properties and more than 1 million rooms, in 119 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 118 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

For more information contact:
Julie Fogel – Julie@alchemy-agency.com

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